This article is part of the October 2023 Spotlight US series, ‘Working with Generative AI in America’. Read more
Generative AI is revolutionizing marketing by enabling greater personalization and improved employee performance, but it requires human guidance to work at its best.
A May 2023 survey by the IBM Institute for Business Value revealed that 67% of CMOs plan to implement Generative AI within the next year and 86% plan to within the next two years. They cited content creation, SEO, and social media marketing as the technology’s top use cases.
To create personalization at scale and powerful insights,...