Game changer: Technology and the rural market

Wunderman Thompson’s Amit Rangra examines how the pandemic, the agri economy, the FMCG sector and, most importantly, technology, are demonstrating the potential of rural India.

This article is part of a Spotlight series on rural marketing in India. Read more

Two hands meet under a towel, fingers are counted, repeatedly, until finally they shake hands and an elephant just got sold for an agreed amount that only the buyer and seller know.