Future-proof customer loyalty programmes by driving redemptions

In the eyes of shoppers, a loyalty programme is only ever as good as its rewards, but too often the redemption strategy and process is not prioritised by brands.

Customer retention

This article is part of a series of articles from the WARC Guide to customer retention. Read more.

In the eyes of shoppers, a loyalty programme is only ever as good as its rewards. Customers sign-up to a programme and actively engage the margin of members who do not redeem. 

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