Future gazing: Social commerce is the new e-commerce

Three key considerations for brands looking to sell products and services on social media platforms.

Shoppable media

This article is part of a series of articles from the WARC Guide to shoppable media. Read more.

Last year’s surge in online shopping hit new heights, and it is here to stay, with 41% of customers saying they’ve been shopping online for things they would normally buy in-store. The pandemic accelerated the need and demand for e-commerce solutions across all industries and new consumer shopping habits have been solidified through the increased ease and choice available to online shoppers.

However, in the wake of restricted physical shopping and brand interactions, 2020 saw a...

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