From shareholder to stakeholder capitalism: How to get your eco-house in order

Suzy Goulding

Amid the shift towards more caring consumerism, MullenLowe Sustainability’s Suzy Goulding says the focus of many businesses and investors is now on the stakeholder rather than stakeholder capitalism.

This article is part of a Spotlight series on conscious consumerism in Southeast Asia. Read more

Being a company or brand isn’t as simple as it used to be. Once upon a time, they were expected to provide a product or service and make a profit. How times have changed and definitely for the better.

The last few years have seen a definitive shift towards more caring consumerism. Sure, the imperative of making a profit remains but there are now so many other ways of demonstrating corporate success. We’re seeing more and more companies and investors...

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