Four ways consumers’ relationships with brands have changed in the last year

This article explores the impact the COVID-19 pandemic has had on CPG shopping behavior.

Communicating value

This article is part of a series of articles from the WARC Guide to communicating value. Read more.

Brands are important. Of this, there is no doubt. Ask a suburban mom about her child’s dairy allergy, and she’ll talk to you for 10 minutes...

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