For pharma marketing strategists, raising up the product benefits is only the beginning

John Kenny

Studies the differences between marketing strategy in pharma versus marketing strategy in other categories.

This article is part of the May 2021 Spotlight US series, "How the pandemic has changed US healthcare marketing." Read more

In the last year we all heard the most emotional brand message we are likely to ever hear in our lifetimes. It wasn’t from Nike’s...

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