Europe’s Gen Z is turning to TV during COVID-19

TV is benefitting from the prolonged lockdowns of COVID-19, and many emerging consumption trends are set to stick.

Why it matters

Gen-Z is typically less engaged with traditional media, but COVID-19 is drawing them to TV, and is likely to change their media consumption habits permanently.


  • TV news has emerged as a trustworthy source of information, often giving viewers the chance to hear directly from those involved in COVID-19.

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