‘Ethical diagnosis’: Turning Net Zero and sustainability into tangible business benefits

An authentic sustainability commitment should be seen as an integral component of any brand, whether they are a start-up or global legacy player.

Boards of businesses today are under enormous pressure to deal with a very wide range of substantial challenges. Input cost inflation, dampening consumer demand, global instability, domestic political change, and ongoing uncertainty. Whilst the cost-of-living crisis is well documented and understood, it feels as though there is a ‘cost-of-doing-business crisis’ that isn’t yet fully appreciated.

At times, boards must feel as though they are trying to run up the down escalator and the only certainty going forward seems to be more uncertainty.

In that context, it is perhaps understandable that leaders feel a temptation to put sustainability in the ‘not...

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