This article is part of a series of articles from the WARC Guide to customer retention. Read more.
Social distancing, work-from-home mandates, and digital disruption have signalled a change in consumer behaviours across Asia. As such, customer retention strategies are changing too.
Loyalty and rewards programs built on time and mobility are fading in relevance, with consumers seeking more immediate rewards as they focus on the everyday. People want retention programs that reward them with what they want, when they want.
Appealing to a tough crowd
Asia-Pacific consumers have a reputation for having the lowest levels...