Emerging consumer behaviours reshape retention in Asia

Greg Paull

Across Asia, fast changing consumer behaviours – such as e-wallets and a focus on convenience – are forcing brands to rethink customer retention strategies.

Customer retention

This article is part of a series of articles from the WARC Guide to customer retention. Read more.

Social distancing, work-from-home mandates, and digital disruption have signalled a change in consumer behaviours across Asia. As such, customer retention strategies are changing too.

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