Effective Use of Brand Purpose Report: Lessons from the 2019 WARC Awards

Analysing trends in brand purpose strategy, including tips for more effective purpose and lessons from the winners of the Effective Use of Brand Purpose category of the 2019 WARC Awards.
  • Purpose can be a vital growth-driver, though many brands are finding it difficult to be distinctive.
  • Partnerships are key to delivering revenue goals and these partnerships can endow brands with the credibility to talk about social and environmental issues.
  • Some brands are changing how they portray gender, tapping into the gender fluidity zeitgeist....

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