This article is part of a Spotlight series on on what e-commerce 2.0 means for brands in India. Read more
The rapid adoption of e-commerce in India in the past year was perhaps the best testament to the not-so-old adage “never let a good crisis go to waste”.
But there’s an even more recent habit that India has developed that I am hoping we can turn to, in the context of what’s next for e-commerce.
India’s penchant for leapfrogging
Before economic liberalisation in the early 1990s, India lumbered through telecom stupor. People had gotten used to being on waiting...