E-commerce in India: A chance to do right

The pandemic has unlocked opportunities for Indian e-commerce and dentsu Solutions’ Narayan Devanathan outlines the roadmap for e-commerce brands to do right by consumers, employees, partners and shareholders.

This article is part of a Spotlight series on on what e-commerce 2.0 means for brands in India.  Read more

The rapid adoption of e-commerce in India in the past year was perhaps the best testament to the not-so-old adage “never let a good cr

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