E-commerce and the case for investing in brand building

A comprehensive study across 13 countries and 21 categories by Wavemaker looks at how and why people buy, and explores the role brand investment plays in today’s e-commerce-first world.

When we think of e-commerce and media, we tend to immediately go to very highly targeted, end-of-the-purchase journey, conversion driving mechanisms: Amazon Search, Google Shopping and, increasingly, Facebook Collaborative Ads. Its not surprising giv

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands