Domino's keeps faith in advertising despite "existential crisis" for restaurant industry

Domino’s, the restaurant chain, is continuing to invest in advertising despite the challenges facing its industry as a result of COVID-19.

Why it matters

The restaurant sector has been deeply impacted by the COVID-19 pandemic, as restrictions on stores are put in place and many consumers live under lockdowns. With revenues falling, the temptation can be to slash adspend, a short-term approach that can

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