Disrupting the financial system’s sacred cows

The digital revolution in India’s financial services industry has led to the creation of neobanks and Lowe Lintas’ Pooja Rawat examines how they stack up against traditional banks.

This article is part of a Spotlight series on the Fintech Revolution in India. Read more

Of all the industry sectors, it is probably the financial services sector that has the most sacred cows. As a system that deals in our hard-earned money, it relies heavily on the trust, safety and established reputation of decades, the value of which cannot be overstated and oversold to us. A robust banking system was right to be conservative and slow to adapt to the digital wave, or so we thought. But with policy changes, improved smartphone and internet...

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