Digital brand experiences: Consumer sentiment data

Analyses data from ongoing surveys of Australian consumers, provided by GWI and covering consumer purchase behaviours, their expectations of brands and the experiences they provide.
  • Free delivery, high quality products and rewards motivate consumers to purchase and promote online.
  • Two-thirds of respondents visited a brand’s website in the last month, indicating that the purchase journey through a brand’s website should be a focus when optimising digital brand experiences.
  • When asked what they felt brands should do and be, consumers responded that above all else brands should listen to customer feedback (51%) and be reliable (74%)....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands