Debunking harmful tropes: How a new wave of Asian representation is challenging the West

Crowd DNA’s Caranissa Djatmiko, Ariel Malik and Catherine Rozario explore the longstanding problems within brand representation of Asians and how to strive towards better multicultural marketing in the region.

This article is part of a Spotlight series on multicultural marketing in Southeast Asia. Read more

For the longest time, we have witnessed the various ways in which Asians have been mis- and under-represented. From exoticisation and stereotyping of Asian...

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