DTC in India: Consumer sentiment data

Analyses data from ongoing surveys of Indian consumers, provided by GWI.
  • Investment funding for DTC brands grew by 251% in 2021 and those in the fashion and FMCG categories are leading the growth.
  • Indian consumers want brands to be innovative, reliable and high quality; meanwhile only 26% want brands to be traditional.
  • One in two (50%) Indians say they research a product online before making a purchase, so it is vital that DTC brands offer clear and convincing messaging; easy delivery can also play a crucial role in converting these researchers....

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