Customer-centric strategies: Opportunities for APAC firms to grow

University of Technology Sydney’s Ofer Mintz says customer changes are providing businesses with a unique opportunity to acquire, retain and satisfy more customers than they would have pre-pandemic when customer behaviour was more entrenched.

The business landscape has undergone rapid change over the last two years and still faces challenges around supply chains, labour force and inflation, as well as global conflict. However, this post-pandemic (or at least, less pandemic-dominated) economic phase also offers an unprecedented opportunity for businesses seeking growth.

For my new book, The Post-Pandemic Business Playbook, I analysed hundreds of the best (and worst) business practices from before, during and “after” the COVID-19 pandemic, interviewed dozens of customers and managers on six continents, and examined over a thousand academic empirical studies. My research revealed how the pandemic has forced...

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