This article is part of a series of articles from the WARC Guide to customer retention. Read more.
Welcome to convergence
When it comes to the media and technology landscape, China is living in the future and the rest of the world has been left in the dust playing catch-up. For proof, look no further than the rise of China’s super-apps, WeChat and Alipay.
In a single platform, users are able to access a range of products – from payment and productivity, to play and social.
While payment functions were certainly a key driving force behind...