Creative diversity in SEA: How to talk to 700 million people who don't talk like you
Jeremy Chia and Fajar Kurnia
With a population of nearly 700 million, Southeast Asia’s diversity means brand campaigns have to speak the local language and Goodstuph’s Jeremy Chia and Fajar Kurnia explain how to balance art, copy and culture.
This article is part of a Spotlight series on multicultural marketing in Southeast Asia. Read more
Ah, Southeast Asia. The part of Asia we tend to forget. We're not China, Japan, Korea or India. Big brands don't tend to create work just for us. For years,...
