Connecting through packs that matter: Innovative digitally-printed packaging in China

Victoria Andersen

Innovative packaging can help businesses engage consumers with enhanced brand experiences through personalisation, interactive technology, such as QR codes, and 'unboxing' rituals.

Effective packaging

This article is part of a series of articles from the WARC Guide to effective packaging. Read more.

Innovative packaging is creating endless marketing opportunities for savvy brands in China. Advancements in print technology have allowed...

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