Confronting a crisis of clarity amidst COVID-19

Agung S. Ongko

With the COVID-19 situation persisting well into the first quarter of 2020, remaining quiet or ambiguous about the business outlook and challenges is no longer tenable – RICE’s Agung S Ongko offers a strategic messaging framework for brands to communicate clearly in unclear times.

If there is one thing that brands fear nearly more than a plague itself, it is receiving questions from the media about a situation that is beyond their control. In the face of the unpredictable menace that is COVID-19, many companies are choosing to

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