WARC Infographic: Canada by the data -- Its population, ad spend, media consumption, and DEI

Infographic that presents demographic data on the Canadian people, in addition to data about the country’s ad spending, media consumption and DEI; sources include WARC Data and GWI, along with Kantar and BrandSpark, in partnership with the Association of Canadian Advertisers.

This article is part of the February 2022 WARC Spotlight Canada series, "Themes that will influence marketing.” Read more

Read more in this Spotlight series

Heritage and diversity, tradition and inclusion – plus a side of openness and humor: The dichotomies of marketing in CanadaCarree L SyrekWARC

A look ahead at advertising in Canada in 2022Laura MainQuantcast

Harry Rosen’s Trinh Tham on keeping Harry Rosen relevant to a younger generation and a pandemic-changed marketplaceTrinh ThamHarry Rosen

Somewhere over the rainbow: Marketing to the LGBTQIA+ communityKyle Simons and Wahn Yoon...

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