Can responsible media investing be operationalized?

Krystal Olivieri and Belinda J. Smith

GroupM is building solutions that guide and refine the decision-making process across its Responsible Investment Framework which focuses on five areas – Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability.

Conscious media investment

This article is part of a series of articles from the WARC Guide to conscious media investment. Read more.

Call it the inconvenient truth of advertising. Our 21stCentury media-buying habits – driven by the unyielding pursuit of...

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