CTV in Europe: A complex but significant opportunity

Ana Camara

Discusses what sets the European market apart when it comes to connected TV (CTV) and CTV advertising.

Connected TV

This article is part of a series of articles from the WARC Guide to connected TV. Read more

The king is dead, everything has changed

It would not be controversial to suggest that TV consumption has never been better for consumers. Thanks to the rise of streaming, many of the old pitfalls of linear television have vanished. We no longer need to rush home in order to catch the 6pm soap. We can now decide not only what to watch, but how and even when to watch our favourite shows.

Even the way that channels differentiate themselves...

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