Brand activism in the Black Lives Matter era
This article is part of a series of articles from the WARC Guide to brand activism in the Black Lives Matter era. Read more.
Even as the US will move to a majority-minority population over the next several years – in fact the youngest generation – shifts similar to what’s going on here are going on all over the world. And what this means for brands, and agencies, is that there will be a relentless need to build multicultural teams.