Budget-conscious, stressed out, Brazilian consumers require brands to take new approaches

Looks at shifts in buying among Brazilian consumers during the current inflationary cycle.

This article is part of the September 2022 Spotlight Brazil series, "How consumers are responding to volatile times.” Read more

Brazilian consumers are facing a moment of great shift in their spending priorities, and the reasons behind it are not hard to pinpoint. After a record period of low interest rates, global economies are feeling the brunt of rising inflation and struggling to mitigate a looming cost-of-living crisis.

Accompanied by this increase, we also see supply chain issues – a global problem – and a rise in consumer anxiety over the upcoming presidential election in October, which is...

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