This article is part of the September 2022 Spotlight Brazil series, "How consumers are responding to volatile times.” Read more
Brazilian consumers are facing a moment of great shift in their spending priorities, and the reasons behind it are not hard to pinpoint. After a record period of low interest rates, global economies are feeling the brunt of rising inflation and struggling to mitigate a looming cost-of-living crisis.
Accompanied by this increase, we also see supply chain issues – a global problem – and a rise in consumer anxiety over the upcoming presidential election in October, which is...