Brazilian consumers need to be well taken care of during a time of uncertainties

Ligia Paes de Barros

This article looks at different consumer groups in Brazil, especially as it concerns their needs and attitudes during a time of uncertainties.

This article is part of the August 2021 Spotlight Brazil series, "A close look at LATAM's largest market." Read more

What does the Brazilian consumer want? What are their behaviors and priorities? What many brand leaders are questioning at this moment of hope for a possible return "to life as it was" in Brazil can only be answered by taking into account the entire

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands