Brands and political positioning in a polarized Brazil
Gisele Bambace, Amanda Agostini and Fernando Ribeiro
Examines the increasingly fraught relationship between politics, media and brands in Brazil, as the polarized nation prepares for another presidential election in October.
This article is part of the September 2022 Spotlight Brazil series, "How consumers are responding to volatile times.” Read more
It's not news that the political scene in Brazil has been simmering – or maybe even boiling over – for a long time now. Since...