Brands and political positioning in a polarized Brazil

Examines the increasingly fraught relationship between politics, media and brands in Brazil, as the polarized nation prepares for another presidential election in October.

This article is part of the September 2022 Spotlight Brazil series, "How consumers are responding to volatile times.” Read more

It's not news that the political scene in Brazil has been simmering – or maybe even boiling over – for a long time now. Since...

Not a subscriber?

Schedule your live demo with our team today