Brand Bayanihan: The digital gap that brands can help Filipinos address during COVID-19

Dentsu’s Bea Atienza outlines the need for brands to play an active role in bridging the digital divide and embody the spirit of bayanihan – being in the community.

This article is part of a Spotlight series on how brands can better connect with communities in the Philippines. Read more

While Filipinos are well known for high social media use, the pandemic has reminded us that many citizens have not gained full access to the internet. This is extremely worrisome during a period when digital connectivity is vital to maintaining produ

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