This article is part of a Spotlight series on rural marketing in India. Read more.
To feel the real pulse of India, it is extremely important to move beyond high-profile Metro cities that constitute less than 20% of the Indian population – and look at semi-urban, rural India.
The true potential that India holds cannot be measured accurately without understanding the consumers of small town and rural India, the environment in which they exist, their social fabric and their interaction with retail market.
The ‘Bharat’ part of India – Semi urban (towns with less than 100,000 population) and...