Connected TV
This article is part of a series of articles from the WARC Guide to connected TV. Read more
The connected television (CTV) landscape has reached a tipping point as consumers spend more time on streaming platforms with ads than commercial-free, subscription-based alternatives.
Such a perspective was outlined by Krishan Bhatia, President and Chief Business Officer/Global Advertising and Partnerships at NBCUniversal (NBCU), the parent company of Peacock, the streaming platform which launched in 2020, and the co-owner of Vudu, another digital hub for movies and TV shows. (NBCU also has a minority stake in Hulu.)
“We are now...