Alexa, what did you say? Exciting opportunities for voice marketing in India

Ogilvy Mumbai’s Krish Velkar looks at how voice assistants can influence purchasing decisions in India.

From the world at your fingertips to the world at the tip of your tongue, voice technology is a game changer and nowhere more so than in a culturally diverse country like India, where 90% of new internet users consume content in local languages, of which...