After COVID: How to realise the potential of rural markets

Anugrah Madison’s Sunny Vohra, Aparna Tandon and Pallavi Patil look at the many opportunities that India’s rural market presents for brands and marketers.

This article is part of a Spotlight series on rural marketing in India. Read more

India, a land of diversity, has a substantial population in the rural areas and rural markets have shown potential since the 1960s. Given its steady development, growth and rise in purchasing power, infrastructure and digital footprint, it was eviden