This article is part of a Spotlight series on how brands can play better with Southeast Asia’s mobile gamers. Read more
AYG or Ace Your Game is a guide for marketers to learn special gaming marketing moves to win over 250.6 million mobile gamers’ attention...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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