A Brazilian perspective on preserving agency-client relationships during a time of turmoil

This article looks at how agency-client relationships can be affected in tumultuous times, and offers advice on how to ensure they can endure regardless.

This article is part of the August 2021 Spotlight Brazil series, "A close look at LATAM's largest market." Read more

By any measure, this last year – the COVID-19 pandemic and the challenging economic climate it caused in particular – have made for a very uncertain time in almost every business and personal aspect possible. But how has such an uncertain scenario helped to shape client-agency relationships? After more than 30 years leading pitch processes in Europe and Latin America, SCOPEN has consolidated some lessons on how pitches can be avoided, even during tumultuous times, and...

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