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2021 Asian Strategy Report: Insights from the WARC Awards for Asian Strategy

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Awards for Asian Strategy 2021.
  • Brand partnerships
  • Brand activism
  • Brand purpose
  • Emotion
  • Creativity & effectiveness
  • Asia (general region)
  • Channel planning, media mix selection
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