2020: The year the cookie crumbles

R/GA Sydney’s Cory Nicely outlines what marketers can do to recalibrate and shift strategies away from hypertargeting to better messaging.

This article is part of a Spotlight series on technology, tracking and trust in Australia. Read more

As the cookie crumbles in 2020, so will the promise of hyper targeting. With tightened privacy legislation and increasing tools at consumers' disposal,...

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