2020 Social Strategy Report: Insights from the WARC Awards

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
  • A clearly articulated social strategy can help join the dots between brand and performance marketing.
  • Social commerce is becoming more prevalent, particularly due to brands accelerating their e-commerce strategies due to lockdown.
  • Social strategies must be rooted in both platform and audience culture.
  • Non-profit brands can offer commercial enterprises some inspiration on developing a successful social media strategy and achieving reach on a limited budget....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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