How do I prioritize effectiveness over efficiency?

Looks at value of effectiveness versus efficiency, and how to prioritize the former.
  • Prioritizing effectiveness ensures you set the right goals and avoid damaging business decisions such as cutting budget or overinvesting in ineffective media.
  • Using creativity to drive effectiveness should therefore be a key focus for the marketing organization.
  • A marketing effectiveness framework can help define what the team needs to achieve to contribute to desired business outcomes.
  • The right measurement approach can help break down internal silos and enable marketers to speak the language of the C-suite....

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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