- Brand fame can be viewed as a communication model or linked to mental availability; either way, it is proven to drive stronger business results.
- Creatively effective campaigns are much more likely than not to deliver “influential idea” results linked to fame – recall, sharing and earned media.
- There are “four facets of fame” – intrinsic brand “stickiness”, visible mass reach to create “common knowledge”, distinctive identifiers and social diffusion.
- To create fame, brands should look to “right brain” creativity and/or highly PR-able ideas....
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