Does inclusive advertising drive brand growth?

Explores the impact of inclusive advertising on brand growth.
  • Consumers do not feel fully represented in advertising and misrepresentation and underrepresentation continue to be widespread.
  • Inclusive advertising is not just about the presence of underrepresented groups but about positive portrayal through inclusive casting, inclusive storytelling or inclusion as purpose.
  • Inclusive advertising can have a strong impact on a variety of brand and advertising metrics, and not just among underrepresented groups, which shows its potential to deliver short-term sales results and longer-term brand equity.
  • Inclusive advertising is also proven to deliver brand sales across the total audience as well as among underrepresented audiences....

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