- Consumers do not feel fully represented in advertising and misrepresentation and underrepresentation continue to be widespread.
- Inclusive advertising is not just about the presence of underrepresented groups but about positive portrayal through inclusive casting, inclusive storytelling or inclusion as purpose.
- Inclusive advertising can have a strong impact on a variety of brand and advertising metrics, and not just among underrepresented groups, which shows its potential to deliver short-term sales results and longer-term brand equity.
- Inclusive advertising is also proven to deliver brand sales across the total audience as well as among underrepresented audiences....
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