ARF’s DASH study reveals the reality around US consumer device and account sharing

Reveals insights from the first year of DASH, the ARF Universe Study of Device and Account Sharing.

When Netflix announced it was testing measures to stop account sharing in March, the world wondered what the impact of the streaming giant’s move could be. The ARF Universe Study of Device and Account Sharing (DASH) shed some light: more than one-third of Americans (36%) share their Netflix account passwords with relatives, while 13% share them with friends.

DASH was created to address the complex nature of digital device and media usage (and sharing), a modern phenomenon which makes it difficult to get a precise and comprehensive understanding of just how Americans use technology to shop, entertain and...

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