Category Insights: Petcare Category Report Q1 2024

Provides insights from today's pet care category and explores brand performance using proprietary WARC Digital Commerce dComm Index data.
  • Despite slowing rates of pet adoptions post-COVID, pet ownership continues to grow across all age groups with Millennials leading the way.
  • E-commerce accounts for 36% of total sales and is expected to reach 45% by 2026.
  • Online pet supply sales in the US are expected to double to almost $60 billion by 2030.
  • A 2023 study by Morgan Stanley found that nearly half (40%) of pet industry revenue is driven by services such as grooming, veterinary care, training, insurance, transportation and daycare....

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