YouTube and Hulu have most active users and highest consumption

Rob Clapp

An overview of reach, frequency of visits and consumption of video streaming platforms (Amazon Prime Video, Disney+, Hulu, Netflix and YouTube) in the United States.

YouTube and Hulu are the video streaming platforms that lead on the frequency of user visits and the amount of content consumed, according to the latest data from Nielsen.

In May 2021 in the United States, YouTube was accessed an average of 2.8 days per week, making it the most frequently visited video streaming platform. Hulu follows close behind with 2.6 days per week.

As well as repeatedly attracting audiences, users of YouTube and Hulu also consume the largest amount of content when they do visit. More than two hours of content are watched per day used, with...

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