Podcast CPM for 60-second spot reaches $23.55

An overview of podcast advertising costs for a 60-second spot.

The cost of podcast advertising has reached a new high in recent months, according to data from advertising network AdvertiseCast.

The average CPM for a 60-second spot reached $23.55 in August 2021, the third-highest level since the beginning of 2020 and an increase of 8.0% from the same month last year.

Advertising on a smaller podcast, with 1,000 to 9,999 listeners per episode, is more expensive at $25.08 and this cost has remained stable over the past 20 months.

Larger podcasts saw costs fall throughout 2020, likely as advertisers cut budgets during the initial COVID disruption. The CPM...

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