More than half of consumers use online review sites

An overview of consumer interest in crowd-sourced review platforms in Great Britain and the United States.

A majority of GB and US adults trust crowd-sourced review sites but British consumers tend to use them less, according to a consumer survey from YouGov.

Over half of adult consumers in the United States (54%) and in Great Britain (53%) say they trust crowd-sourced review sites, such as Google Reviews, Trustpilot or Yelp. This is two to three times the level of those who do not trust such websites (21

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